Dick's Sporting Goods
Develop a series of promotional graphics that communicate motivation, performance, and consistency while aligning with an established athletic retail brand — creating visually engaging layouts that highlight products and inspire action while maintaining strong hierarchy across multiple formats.
A cohesive set of promotional graphics combining bold typography, energetic imagery, and clear messaging to encourage confidence and commitment in training — adapted across print, social, email, and web formats.
Full-Page Print Ads
Four full-page print ads built for retail placement — bold headline hierarchy paired with product imagery drives motivation and a clear call to action across each layout. Each ad targets a distinct message: Train Smarter, Built for Performance, Show Up. Keep Going., and Consistency Starts Here. Click the image to browse all four ads.
View 4 ads
Social Media & Email Campaign
A full digital campaign spanning Instagram feed posts (2160×2160px, exported at 1080×1080px), Pinterest vertical pins (2000×3000px, 2:3 ratio), and four email formats at 600px wide. The Instagram and Pinterest assets carry the same bold visual energy as the print ads — adapted for each platform's format and scroll behavior. The email series covers four formats: a promotional e-blast, a product-focused e-blast, an engagement e-blast, and a long-form newsletter — each with a single clear call to action designed to drive click-through. Click the image to browse all ten assets in order.
View 10 assets
Digital Display
Horizontal web banner built for homepage and landing page placements — "Train Smarter · Performance Starts Here" with a bold headline, italic subheading, and a high-contrast Shop Now CTA. Designed at full bleed width to command attention above the fold, with the Dick's Sporting Goods logo anchored top-left for immediate brand recognition. Click to open full size.
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Image Use Notice · Some images used in this project were sourced from publicly available images, including stock photography platforms and Google image search, for educational and portfolio demonstration purposes only. All rights and ownership of original photographs belong to their respective photographers and copyright holders. These designs were created to demonstrate skills in layout, typography, branding, and visual communication and are not intended for commercial use or distribution.