Game Day
Create high-impact promotional graphics for basketball games that capture attention quickly and communicate essential game information through a clear visual hierarchy — built to work across print, social, and out-of-home formats.
Bold Game Day posters using strong typography, dramatic lighting, and warm color contrast to create energy and movement. The design system was adapted across multiple digital formats to demonstrate consistency and versatility for real-world campaign use.
Arizona Wildcats & Phoenix Suns
Two distinct Game Day poster designs built for high-impact sports promotion — each tailored to its team's visual identity while sharing a common design language of oversized typography, player cutouts, and bold hierarchy. Click either poster to open it full size.
Arizona Wildcats — Bear Down
View full size
A gritty, high-energy poster for the Arizona Wildcats featuring Brayden Burries (#5) — bold red stacked GAMEDAY typography repeats behind the player cutout on a dark distressed background. Event details (Friday, March 20th 2026 · McKale Center) and the Wildcats vs ASU matchup are anchored at the top and bottom. Shown as a physical print mockup to demonstrate real-world presence.
Phoenix Suns — Suns vs Lakers
View full size
A bold Phoenix Suns Game Day poster featuring oversized "GAME DAY" typography in warm off-white on a deep brown gradient — the player breaks out of the letterforms to create depth and movement. "SUNS vs LAKERS" is set in orange below the player, with the game details (April 18 · 7:00 PM) in clean white. The warm palette and dramatic lighting create instant visual impact.
Instagram Story & Feed Post
The Suns Game Day design adapted for two Instagram formats — a vertical Story (9:16) and a square feed post (1:1) — both shown in mobile in-context mockups to demonstrate how the campaign performs in the actual app environment with UI elements present. The same visual energy and hierarchy translates cleanly across both placements. Click to open full size.
View full size
Large Format Billboard Mockup
The Suns Game Day poster applied to a large-format outdoor digital display — mounted on a concrete exterior wall to demonstrate real-world scale and environmental context. The vertical format allows the player cutout to extend beyond the poster boundary, amplifying the sense of movement and presence at billboard scale. The high contrast between the dark field and the oversized white type ensures immediate readability from distance. Click to open full size.
View full size
Task & Resolution
The original project brief outlining the task and design resolution — the foundation that shaped every creative decision across the campaign. Click to open full size.
View full size
Image Use Notice · Some images used in this project were sourced from publicly available images, including stock photography platforms and Google image search, for educational and portfolio demonstration purposes only. All rights and ownership of original photographs belong to their respective photographers and copyright holders. These designs were created to demonstrate skills in layout, typography, branding, and visual communication and are not intended for commercial use or distribution.